Blackberry Strategic Management Dissection Research Paper - Stage 2

Blackberry Strategic Management Dissection - Stage 2 - Research Paper Example Blackberry, is among the major players in the communication industry, and must also not be left behind. In trying to remain competitive and relevant in the communication sector, Blackberry has so far developed and adopted various strategies which it tries to put in place. A strategy refers to an action or a set of plans that one uses in order to achieve one or more desired goals. Just from its vision and mission statement-of which vision is to offer solutions for global communication market including software products- the objective is to dominate the mobile computing marketplace of tablets and Smartphone. A strategy is therefore significant in order for it any firm to achieve its goals and objectives (Rumelt, 2011). Corporate strategy is mainly concerned with how the management of a given company provides clear directions for all its business units. This includes how the departments of the firm work together in order to achieve a given set of objectives of shareholders while ensuring that the value of the firm is also met (Cappelli, 1999). Some of the strategies are strategy of diversification. This is mainly concerned with how a firm can reduce risks that it is exposed to (Capon, Farley & Hulbert, 1987). Diversification can be when a firm introduces some new products and services for example Blackberry have introduced new services as enterprise services, messaging QNX embedded business and the devices business. Diversification has also seen Blackberry moved to different countries with varied levels of risks where they have even partnered with Faxconn to manufacture smartphones in Indonesia and also other rapidly growing markets. Diversification also has seen Blackberry reduce costs of producti on and at the same time increase on their market share as they can reach a greater number of people (Porter, 1996). Blackberry has also applied generic strategies. This is mainly concerned with extending in boundaries of the business by realizing synergies