Thesis Proposal business plan for a Sneaker Store

Business plan for a Sneaker Store - Thesis Proposal Example The business would be insured through proper risk assessment. The initial cost f start-u would be met through local development agency, bank loan and personal contribution. The businesses provide goods and services that meet the demands of the customers. The current business plan for The Sneaker Store would primarily focus on the sale and marketing of Chinese shoes which have huge market demand due to their relative low cost and meeting latest trend. The sneaker store would cater to the footwear demand for men, women and children and would have rugged and casual footwear for young men and boys, trendy shoes for women and exciting collection of footwear for children and small kids. The store would have pleasant ambience where customers can comfortably try shoes. Located at a prime location in Washington district, the store’s main attraction would be its show window which would be tastefully decorated with mannequins resembling Bollywood beauties and macho men. Sjostrand and Tyrstrup (2001) assert that leadership is about managing creatively. Thus, The Sneaker Store would constantly strive to evolve innovative mechanisms of marketing footwear for different demographic segment. The vision statement, mission and value system of the business highlight the scope and the ambitious plan for its future expansion. Become the best service provider in the field of footwear and deliver services in the hi-tech ambience that is designed to relax customers and heighten his experience of buying footwear that meets their demands including cost and style. The Sneaker Store would be an equal opportunity store that would give preferences to the people with disability and employees from marginalized population. Exemplary customer services and striving to meet the demands and customer satisfaction of people cutting across race, color, culture and nationality

An Introduction to Reading and Writing Essay Example for Free

An Introduction to Reading and Writing Essay Rounded = lifelike, full, dynamic, reader can predict future behavior because of an understanding of the personality – Protagonist = the hero or heroine, main person in the story, person on the quest, etc. – Antagonist = the person causing the conflict, in opposition to the protagonist, the obstacle, etc. – Flat = no growth, static – Stock = representative of a group or class (stereotypical) – Characters disclosed through †¢ †¢ †¢ †¢ †¢ Actions Descriptions, both personal and environmental Dramatic statements and thoughts Statements by other characters Statements by the author speaking as storyteller, or observer – Characters need to have verisimilitude, be probable or plausible Point of View †¢ Refers to speaker, narrator, persona or voice created by the author to tell the story †¢ Point of view depends on two factors: – Physical situation of the narrator as an observer – Speaker’s intellectual and emotional position †¢ †¢ †¢ †¢ First person = I, we Second person = You (uncommon) Third person = He, she, they (most common) Point of view may be: – Dramatic/objective = strictly reporting – Omniscient = all-knowing – Limited omniscient = some insight Setting †¢ Setting = a work’s natural, manufactured, political, cultural and temporal environment, including everything that characters know and own (place, time, objects) †¢ Major purpose = to establish realism or verisimilitude, and to organize a story †¢ Setting helps create atmosphere or mood †¢ Setting may reinforce characters and theme, in order to establish expectations that are the opposite of what occurs = irony Tone and Style †¢ Tone = methods by which writers and speakers reveal attitudes or feelings †¢ Style = ways in which writers assemble words to tell the story, to develop an argument, dramatize the play, compose the poem – Choice of words in the service of content †¢ Essential aspect of style is diction – Formal = standard or elegant words – Neutral = everyday standard vocabulary – Informal = colloquial, substandard language, slang Tone and Style (cont’d) †¢ Language may be: – – – – Specific = images General = broad classes Concrete = qualities of immediate perception Abstract = broader, less palpable qualities †¢ Denotation = word meanings †¢ Connotation = word suggestions †¢ Verbal irony = contradictory statements – One thing said, opposite is meant – Irony = satire, parody, sarcasm, double entendre †¢ Understatement = does not fully describe the importance of a situation – deliberately †¢ Hyperbole (overstatement) = words far in excess of the situation Symbolism and Allegory †¢ Symbolism and allegory are modes that expand meaning †¢ Symbol creates a direct, meaningful equation between: – A specific object, scene, character, or action – Ideas, values, persons or ways of life †¢ Symbols may be: – Cultural (universal) = known by most literate people (e. g. , white dove, color black) – Contextual (authorial) = private, created by the author Symbolism and Allegory (cont’d) †¢ Allegory is a symbol = complete and self-sufficient narrative (e. g. , â€Å"Young Goodman Brown†) †¢ Fable = stories about animals that possess human traits (e. g. , Aesop’s Fables) †¢ Parable = allegory with moral or religious bent (e. g. , Biblical stories) †¢ Myth = story that embodies and codifies religious, philosophical and cultural values of the civilization in which it is composed (e. g. , George Washington chopping down the cherry tree) †¢ Allusion = the use of other culturally well=known works from the Bible, Greek and Roman mythology, famous art, etc. Idea or Theme †¢ Idea = results of general and abstract thinking †¢ Literature embodies values along with ideas – In literature, ideas relate to meaning, interpretation, explanation and significance – Ideas are vital to an understanding and appreciation of literature †¢ Ideas are not as obvious as character or setting. It is important to consider the meaning of what you’ve read and then develop an explanatory and comprehensive assertion. †¢ Theme can be found in any of these: – – – – – Direct statements by the authorial voice Direct statements by a first-person speaker Dramatic statements by characters Figurative language, characters who stand for ideas The work itself.

West Nile Virus Essay example -- Biology

West Nile Virus has emerged in recent years throughout the temporate zones of Europe and North America. Causing a variety of conditions in its hosts, the most serious manifestation of WN virus infection is fatal encephalitis (inflammation of the brain) in humans and horses, and many birds. History While many forms of encephalitis exist, West Nile Virus was first isolated and identified in the West Nile District of Uganda in 1937. The virus, which was seemingly isolated to North Eastern Africa, became recognized as a cause of severe human meningoencephalitis (inflammation of the spinal cord and brain) in elderly patients during an outbreak in Israel in 1957. In addition to the human victims of this disease, the virus was found Egypt and France during 1960s to have fatal effects within horses. While this disease spread through Northern African and Southern Europe, 1999 marked the first appearance of West Nile Virus in North America, with encephalitis reported in both humans and horses. West Nile in the United States The West Nile Virus first came to the U.S. public's attention following an outbreak in New York in August 1999 where eight patients has contracted ecephalitis from the virus. In the following four years the virus spread to almost all 48 contiguous states. In the United States cases were initially infrequent until 2002, when a massive outbreak occurred in the Mississippi River basin during August and September. As it has spread through the country, nearly 8,500 people have been diagnosed with the virus, which has lead to 189 deaths. The emergence of the new disease has been followed closely by the media and the government. Many areas that have experienced significant outbreaks of the Virus have occured have implem... ...e a much better chance of even avoiding the itch of a mosquito bite. Make sure that you drain standing water around your yard and repair the screens on your windows and doors to keep the bugs from coming in. * Step Three:Help Your Community Control the Disease. While it is relatively easy to control what happens around your home, it takes community effort to help curb West Nile on a city wide level. Help authories by reporting any dead birds that you see, see if your city/town has a mosquito control program that you can help with, or even get together with your neighborhood to clean the local park and remove mosquito breeding areas in public spaces. West Nile Virus is nothing to be afraid of, but it must be taken seriously. The process by which these goals are met are simple, but require you to take proactive measures in your day to day life.

Martyrs Day

MARTYRS DAY The Nation pays homage to the martyrs who suffered and died for the freedom, welfare, and progress of the country, on January 30 every year. It was on January 30, 1948 that Mahatma Gandhi was assassinated a little before the sunset when he was going to attend his evening prayers. Gandhiji was the greatest among the lakhs and lakhs of martyrs and freedom fighters who sacrificed everything for the country’s Independence, welfare andprogress. Since Gandhiji’s martyrdom on January 30, 1948 this day was declared as the Martyrs’ Day. Since then every year the Nation pays homage to the Mahatma and other martyrs on this day.On Martyr’s Day, the President, the Vice President, the Prime Minister, the Defence Minister, and the three service Chiefs gather at the Samadhi of Mahatma Gandhi at Rajghat and lay wreaths on the Samadhi decorated with multi-colour flowers. The armed forces personnel blow the bugles sounding the Last Post. The inter-services contin gent reverse arms as a mark of respect to the martyrs. A two-minutes silence in memory of the Father of the Nation and other martyrs is observed throughout the country at 11 a. m. At Rajghat, in front of the Samadhi of Gandhiji, all-religion prayers are held and bhajans dear to him sung.January 30, 1948 is the saddest and most poignant day in our history. For on this day, 78-year old Mahatma Gandhi was killed in Birla House (now known as Gandhi Smriti) when he was going to join his evening prayers. This was the biggest tragedy that the Nation faced after we achieved our hard-won Independence under the leadership of Gandhiji. I was a few yards away when this tragedy occurred. Like other days, I was slowly walking behind the Mahatma towards the prayer ground. I saw a well-built, tall young man, clad in khaki, rushing from the peaceful crowd of men, women and children, who came to attend the prayers, towards Gandhiji.Gandhiji was then ascending the steps to the prayer ground. The restl ess young man tried to touch Gandhiji’s feet. Gandhiji’s grand daughters, Manu and Ava, told him that Gandhiji did not like people touching his feet. They both tried to stop the man and told him not to delay the Mahatma who was already late for the prayers. But the man pushed them aside and the prayer books and other things which they were carrying fell on the ground. The young man, who had a pistol, suddenly fired three shots from close range at Gandhiji. The Mahatma fell on the ground, his white khadi dress soaked in blood.A man of prayer, Gandhiji remembered God and said, â€Å"Hey Ram : Hey Ram. † It was 5. 17 p. m. Men, women and children, who came to join the prayers, were shocked and wept aloud to see the Father of the Nation being killed in front of their eyes. A bleeding Gandhiji was rushed to the room where he was staying. The news of his assassination spread like a fire. Despite one of the coldest nights in India’s capital, thousands of people crowded in front of Birla House and wanted to have Gandhiji’s darshan. Inside the room there were tragic scenes. Pandit Nehru, our first Prime Minister, wept like a child.Sardar Patel was seen consoling him. Doctors rushed into the room. They examined Gandhiji. They remained dumb. Slowly, they signified that the Mahatma was dead. This was my worst and saddest reporting of the Mahatma after about four years’ tour as the United Press of India correspondent with him in various parts of the country. I wept but I had to do my duty. After flashing the news to my office, I rushed to the room where Gandhiji’s body was lying. Recitations from the Gita and other scriptures were going on. I remained whole night in that room. Lights in the room were switched off. An oil lamp was lit.There was darkness everywhere. Sitting in the room, I wrote an article titled â€Å"That Darkest Night† which was well published. Outside the room, there was a huge waiting and weeping cr owd. The people were shouting in choked voice â€Å"Allow us to have last darshan of our beloved Bapuji†. The entire area rent with repeated cries of â€Å"Mahatma Gandhi ki Jai†. In order to allow the people to have darshan of the Mahatma, his body was placed on the high table in the adjacent room. A powerful lamp was lit so that the people could have an easy darshan. As the doors of the room were opened, there was a huge rush.Everybody wanted to touch Gandhiji’s feet. An old woman fell down in the rush and fainted. There was so much confusion that the doors of the room had to be closed. Then Gandhiji’s body was taken to the roof of the house and placed under powerful light to enable the vast multitude of people have a last glimpse of him. In bitter cold, Gandhiji was given a bath at 1 a. m. The blood-soaked clothes were then removed from his body. I then saw three bullet wounds on his body. Two bullets had pierced through his body. The third bullet rema ined in his body. The wounds were still bleeding. The scene was tragic.After the bath, Gandhiji was dressed in khaddar loin cloth presented to him on his last birthday. He was garlanded with a hank of hand-spun thread. He was decorated with flowers and garlands. Gandhiji’s favourite Ram Dhun and bhajans were recited. Gandhiji’s watch then struck 3. 30 a. m. Everyday, he was used to hold his morning prayers at that time. All-religion prayers were held that day as well. His grand daughters, Ava and Manu, sang a Hindi bhajan befitting the occasion. This bhajan is as follows: â€Å"Karle Sringar, Chatur Albele, (Tujhe) Sajan ke Ghar Jana Hoga, Miitti Orhawan, Mitti Bichawan, Mitti me hi Mil Jana Hoga. Karle Sringar†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Nahale Dhole Shish Gothale Phir Wahan-se Nahi Ana Hoga Karle Sringar †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬  As the prayers were going on, the first rays of the sun entered the room. That dreadful night, which the whole nation passed in anguish and tears, came to an end. Preparations for Gandhiji’s last journey to Rajghat were being made. A mass of humanity had crowded in Delhi on that occasion. The cremation at Rajghat was attended by world dignitaries. Gandhiji, alongwith lakhs of men and women who sacrified for the country’s cause, became a martyr. The cellular dark jails of the Andaman Islands, where the freedom fighters were kept, are full of stories of the martyrs.The stone walls of the jail echoe the sufferings and torture of the freedom fighters, many of whom were killed inside the jail. The Martyrs’ Day is an occasion to remember all our martyrs and work for the country’s peace, unity, progress and welfare. During the last eventful phase of his life, Gandhiji worked for establishing peace, amity and brotherhood among people and died while working for this mission. Let us remember his work for peace, amity and brotherhood. (PIB) *Journalist and freedom fighter who was eye witness to Gandhiji’s assassination

Peloponnesian War Essay

Nearly during fifty years that preceded Peloponnesian War, the Greek history was characterized by development of the city of Athens as the main power in the Mediterranean world. The ancient Greece is a term used to describe the Greek speaking world in the ancient times which included the Hellenic culture that were settled in Greek during the ancient times. The ancient times in Greece was influenced by frequent migration as several people were forced to leave their land due to pressure from superior tribes. People were not free to cultivate their land since they could not predict when the invaders would come. Most of these people sort refuge in the city of Athens as a safe retreat. No form of communication, no freedom of trade and the richest soil were frequently invaded thus changed master. Such fertile district included most parts of Peloponnese, Boeotia, and Thessaly (Hanson, V, 2005). The city of Athens in Europe was the birthplace of democracy and became the most powerful and the leading city in the Ancient Greece during the first millennium BC. Classical democracy which was also called Athenian democracy was the democratic system that greatly developed in the Ancient Greek city state Athens and it’s surrounding such the Attica. Many states in Greek also had democracies but not in the Athenian model nor were they as powerful and stable as the Athenian democracy. It started as a small group of city states who merged in order to bring to an end the then intense Persian war. It had several cultural achievements that laid the foundation for the western civilization. Just before the commencement of the Peloponnesian war, the city of Athens had grown in power and wealth and was the strongest city state in Greece. After a short while the city of Athens started dominated and invading other city-states. They succeeded in dominating all the Greece except the Sparta and its allies thus making the Athens Empire with which they were able to defeat the Persians and thereafter formed a coalition of Greek city-states. Just after the departure of the Persians friction began between the Athens and the Peloponnese states including Sparta who were trying to hinder the Athenians from building the walls of Athens but their hindrances were thwarted (Cawkwell, G, 1997). The Peloponnesians believed that without the walls the Athenians would defenseless against land attack and thus would be easily subjects to Sparta since they (the Spartans) overpowered the Athenians in land war. Since they did not succeed in their bid, they felt secretly grieved. All this events marked the birthpangs of Peloponnesian war. Other events that fueled the war involved the Athens and the Corinth. After Corinth faced defeated from Corcyra which happened to be one of their colony, they started building naval power but the Corcyra formed an ally with the Athens so as to gain defense against any farther attack from the Corinth. Peloponnesian war which is also known as Athenian war commenced in 431BC between the Athenians and the Spartans who were leading the Peloponnesian league at that time. Many were the underlying factors behind this war which lasted up to 404BC. These two countries had made a peace treaty which had lasted for thirty years at that time. However, the Spartans felt threatened by the increasing power and wealth of the Athenians since they (the Athenians) being power hungry had began to reassert their control on the mainland of Greece. The other factor that triggered the war was the trade sanctions that the Athenians gave to the Megarans who were Spartans allies. As a result of this, Spartans and the Athenians fell into another war which was named Peloponnesian war after the Peloponnesian league which was led by the Spartans. This war lasted for over twenty seven years and it occurred in three different phases namely: Archidamian War, the attack of the Syracuse in Sicily and the Decelean war or the Lonian war. First phase of the war named Archidamian war, after the king of Sparta called Archidamus II, took place between 431BC and 421 BC. At the outbreak of the war the Spartans attacked Attica and burned all their crops with an aim to starve the Athenians forcing many of the citizens in Attica to leave their farms and seek refuge inside the long walls that joined Athens and its port known Piraeus. The general of the Spartan army during this period was Brasidas while the general of the Athenian army was Cleon. They highly wished to fight the land war which they were good at to the disadvantage of the Athenians who anchored on the powerful navy they had. A good number of the population of the Athenians died during this period not only as a result of the war but also an outbreak of plague which consumed almost two thirds of entire Athens population. Each of the sides believed that it would over power the other and therefore force a surrender which was not the case (Kallet, L, 2001). After ten years of struggles and fighting, both the two nations were worn down and thus they agreed and signed a fifty-year peace treaty which was called the Peace of Nicias. The peace treaty was named Nicia after an Athenian politician and general leader of the Athens at that time. However, the treaty lasted for only six years after the death of Brasidas and Cleon thereafter there was an outbreak of another war which ushered the second phase of the war. During these six years there were constant skirmishes and even though the Spartans kept themselves from war their allies constantly conversed on the possibility of revolt. As a result of these talks the allies got good support from Argos one of the cities within Peloponnesus which was quite independent from Lacedaemon (another Greek name for Sparta). They managed to form a coalition with other democratic states within the Peloponnese such as Elis and Mantinea and the Spartans were unable to break this coalition despite all their efforts. A small portion of Athenians including Alcibiades backed this coalition too. History has it that the war which occurred in Mantinea was the fiercest war that was ever fought during Peloponnesian war. The Lacedaemonians together with their neighbors Tegean faced a tough opposition from the combined forces of the Mantinea, Argos, Arcadia and the Athens. The Spartans who were also known as Lacedaemonians were able to put down this coalition forcing the democratic alliance to break. Finally, the members of this coalition joined the Peloponnesian league. The second phase of this war was characterized by the attack in Sicily from Syracuse. The people of Syracuse were Dorians as the Spartans whereas the Sicilians were Ionians as the Athenians. The colonization of the Sicily would have been a great door for getting immense wealth by the Athenians. During this time the Athenian religious statute was destroyed by an anonymous figure but the charges were placed upon Alcibiades who demanded trial immediately so that he could defend himself. Instead, the Athenians allowed him to go for expedition. He was then summoned back to Athens when he was in Sicily but he fearing that he could possibly be condemned unjustly, he opted not to return to Athens and instead defected to the side of Spartans (Krentz, P, 1982). He became a resourceful person to the Spartans by revealing to the Spartans the underlying plans of the Athenians as pertained to the city of Sicily including the Athenian plan to use Sicily as a springboard to conquer Italy and use the resources plus the soldiers in these new conquests to conquer all the Peloponnese. In order to counteract this move, Nicia was taken to replace Alcibiades as mission who then was commissioned to mount an attack on the Syracuse. But with the help from Spartans, the Athenians were all defeated miserably thus they were unable to invade the city. The joint reinforcement of the Spartans, Corinth and Peloponnese league to Syracuse were able to entirely destroy the Athenian fleet and consequently all their army was sold off into slavery The Sicily attack almost left the Athenians powerless since their power was more vested in the naval power and any of their troops that remained were killed and enslaved by the Syracusans. This war had detrimental effect on the Athenian empire as their treasury was reading empty and their strong youths were held prisoners in a strange land. Through the advice of Alcibiades, the Spartans were able to fortify Decelea, a city near Athens, thus preventing the shipment of supplies to Athens and also hindering them from using their land in a full year. This move disrupted the sliver mines that were nearby and thus forced the supplies to be taken by sea at an increased cost. Worst of all, the Spartans freed most of the Athenian slaves at Decelea forcing the Athenians to seek tribute from their subject allies which farther caused tension and a threat of rebellion within the Athenian empire (Robert B, 1996). Despite all these humiliating defeat in the Sicily the Athenians never gave up on their fight but they managed to escape. For instance, the slow with which the Spartans furnished their troops and ship. The Syracuse and the Corinth were also not speedy enough in letting their fleet in Aegean thus giving the Athenians an opportunity to survive. The Spartan officers lacked necessary skills and these accounted for their slowness in furnishing the troops. During the last phase of the war, the Spartans received reinforcement from the Persians who offered assistance in form of money and ship. The Persians allied with the bid to revenge on the Athenians for the war they had prosecuted in the earlier century. Whenever war was shifted to the sea the Athenians could enjoy victory. Under the leadership of General Lysander, the Spartans got an overall victory over the Athenians. As a result of this Alcibiades exiled himself from Athens because he was not re-elected as the general of the Athenians. Unfortunately their fleets were completely destroyed due to a surprise attack which then left them very hopeless and consequently they surrendered to the Spartans who broke the walls of their cities and barred them from possessing a navy. The aftermaths of the Peloponnesian included the overthrowing of oligarchs and restoration of democracy. This war reshaped the ancient Greek world. Sparta was established as the leading power in Greece whereas Athens which was the powerful state was lowered into subjection. Poverty was greatly experienced in Peloponnesus due to the economic costs of the war across the entire Greece. Reference: Cawkwell, G. L. (1997). Thucydides and the Peloponnesian War. London: Routledge. Hanson, V. (2005). How the Athenians and Spartans Fought the Peloponnesian War. New York: Random House. Kallet, L. (2001). The Sicilia Expedition and its Aftermath. Berkeley: University of California Press, Krentz, P. (1982). The Thirty at Athens. Ithaca, NY: Cornell University Press, Robert B. (1996). A Guide to the Peloponnesian War. New York: The Free Press.

Free Essays on Sam Salon Lonley Londners

Selvon, Samuel Dickson (1923-) was born to East Indian parents in San Fernando, Trinidad, and was educated at Naparima College, Trinidad. Graduating in 1938 with a Senior Cambridge Certificate, Selvon subsequently equipped himself for his writing career through professional experience and on-the-job training. . . . between 1945 and 1950, . . .he published a number of short stories, poems, and articles in Caribbean magazines. Between 1950 and 1952 Selvon was a free-lance writer in England, where he became internationally recognized. He moved to Canada in 1978. . . . His work: Selvon began his international career with his first novel, A Brighter Sun, which is set in Trinidad and explores peasant experience during socio-economic change. . .. With the exception of The Lonely Londoner, [Selvon's] novels [before The Lonely Londoner] focus on the everyday experience of islanders in Trinidad. The Lonely Londoner portrays in a humorous manner the experience of the expatriate West Indians in London. . . . A sequel to The Lonely Londoner Moses Ascending (1975) expresses what may be Selvon's most trenchant social criticism, which he communicate through a hybrid form of English that combines Trinidad creole English and Standard English. Moses Migrating (1983) Moses returns to Trinidad as an ambassador of British cultural pride, providing the reader with many ironic contrasts between colonizer and colonized. His major concerns: ....[he employs] Trinidad Creole to 'educate' the English reader, whom he considers to be ignorant of the Caribbean. Unlike Naipaul, who portrays his fellow islanders as disadvantaged victims who are rootless, unimportant, and uncreative, Selvon writes with a genuine pride in his people and in their country, despite the social disadvantages and faded dreams that define their world. Selvon's career places him in the two worlds of colonial and post-colonial experience. His work ... Free Essays on Sam Salon Lonley Londners Free Essays on Sam Salon Lonley Londners Selvon, Samuel Dickson (1923-) was born to East Indian parents in San Fernando, Trinidad, and was educated at Naparima College, Trinidad. Graduating in 1938 with a Senior Cambridge Certificate, Selvon subsequently equipped himself for his writing career through professional experience and on-the-job training. . . . between 1945 and 1950, . . .he published a number of short stories, poems, and articles in Caribbean magazines. Between 1950 and 1952 Selvon was a free-lance writer in England, where he became internationally recognized. He moved to Canada in 1978. . . . His work: Selvon began his international career with his first novel, A Brighter Sun, which is set in Trinidad and explores peasant experience during socio-economic change. . .. With the exception of The Lonely Londoner, [Selvon's] novels [before The Lonely Londoner] focus on the everyday experience of islanders in Trinidad. The Lonely Londoner portrays in a humorous manner the experience of the expatriate West Indians in London. . . . A sequel to The Lonely Londoner Moses Ascending (1975) expresses what may be Selvon's most trenchant social criticism, which he communicate through a hybrid form of English that combines Trinidad creole English and Standard English. Moses Migrating (1983) Moses returns to Trinidad as an ambassador of British cultural pride, providing the reader with many ironic contrasts between colonizer and colonized. His major concerns: ....[he employs] Trinidad Creole to 'educate' the English reader, whom he considers to be ignorant of the Caribbean. Unlike Naipaul, who portrays his fellow islanders as disadvantaged victims who are rootless, unimportant, and uncreative, Selvon writes with a genuine pride in his people and in their country, despite the social disadvantages and faded dreams that define their world. Selvon's career places him in the two worlds of colonial and post-colonial experience. His work ...

Examination of Twitter and how social media can be used by businesses rely on immaterial labor The WritePass Journal

Examination of Twitter and how social media can be used by businesses rely on immaterial labor Abstract Examination of Twitter and how social media can be used by businesses rely on immaterial labor AbstractIntroductionDEELVRAAGResearch MethodologyMarketing op internetMarketing in TwitterLiterature reviewImmaterial labourFinding and discusionsTwitter als one-way marketinginstrumentTwitter as a source of news/ people opinionTwitter to create a hypeCompanies using   twitters users networkTwitter as helpdeskOther forms of twitter useCelebritiesPoliticiansTwitter ActionsFrom Free Labor to Voluntary Immaterial LaborReferenceRelated Abstract Nowadays the main trend on the net is the rissing numbers of Social media Appilications, which all have a common factor.   They all depend largely on the users-generated content in simle terms the users of the application. Users create the websites. The process of creating and adding content is a way of working which Italian autonomists call immaterial labor. An example of a social media site that is filled by immaterial labor, is Twitter Not only individuals use social media websites such as Twitter, companies also are active on Twitter. The site is increasingly used as a marketing tool, companies see the value of sending tweets to followers, twitter is becoming very important in companies marketing mix. There are books which addresses the ways you can reach potential customers on Twitter and there are even courses learning companies using Twitter effecitelve and as effecient as possible. Yet there is no clear one way process for the companies to use or to follow. Actually use of twitter by companies   can not be described in one particular method. The purpose of this dessertetion is to examibe the certain ways Twitter can be used by businesses and how enterprises could rely on immaterial labor of their followers Introduction Social media websites are in a rising trend. Each year a new website/application will be lauched on the internet. Tamar Weinberg describes Social Media in his book The New Community RulesMarketring on the social web  as ‘anything where users can participate, create and share content’[1] such as profile sites like Twitter and Facebook and collaborative sites such as Wikipedia and many other blogs. The rising number of social media Initiatives on the web, are resulting in rising numbers in user generated content.   Many of the Social Media sites are largely filled by content supplied by the users. This the delivery of content is an example of   immaterial labor. Immaterial labor is performing labor which has not to be the right idea of working, but yet there is an certain value generated.   An simple example of immaterial labor is posting a message on a social media website. You create a certain value in form of information regairing a certain subject. Other users may or may not use youre provided information. Twitter is a popular appilication of social media. This site is filled by its users.   People with a twitter account are able to to post short messages about anything.   The message should be decent and cant harm others in anyway.   Twitter is very strict with this. A person with twitter account can post messages about thire current situation,   what are they doing now, what they are thinking and they can also alert other twitter users . Reply from other twitter users is common aswell, this is called re-tweet in twitter terms. Many companies discover the power of Twitter. Since its foundation in the Netherlands alone there are hundreds of companies already using twitter,   companies such as Holland international, America express and many more. Companies which are using twitter are actively approaching potential customers each in their own way,   because twittering is a relatively new form of information transfer, there are few standardized methods on how it can be done.   Thus   many companies devise their own ways   using Twitter into their marketing strategy. In some approaches trying to fit twitter into the marketing strategy the immaterial labor of other users have a big impact on the company and its marketing strategy. The purpose of this dessertetion is to examine the ways Twitter is currently being used by companies.   DEELVRAAG In which ways   companys use twitter to spreak their messages? How are companys using the willingness of there followers to perform immaterial labour. Before the analysis a further explaination of immaterial labor is neccesarry. the theory of   Lazzarato and Terra Nova about immaterial albour will   be discussed in theoretical framework aswell as the terms social factory and free labour will be the main themes in theoretical framework.   After a clasification of the case study the different ways twitter used by companys will be analyssed and disccussed Finally, an formulation or the writers own criticism of the idea of free labor, by stating that the emphasis is strongly on the exploitation of immaterial labor Research Methodology This dissertation will be based mainly on the qualitative analysis. In which ways did twitter change the ideas about marketing. Marketing op internet Internet is still not yet fully integrated marketing tool by many companies. The reason is because Internet and the digital world in relative terms are fairly new, developments are followed up quickly, making it very difficult for marketers to perform on a certain development, something new seems interesting until a new features is   added. The Internet is a momentary medium, you can’t predict it, what today is a must for companies can be changed rapidly. Through this turbulent nature of the Internet, some companies are not really convinced to invest in this relative new media. Instead of this they try to use the so called old media like television, radio, newspapers etc.. This gives them a certain guarantee. Yet there are already companies that see the value of the Internet as a marketing tool.   There are many advantages.   Advertising on the Internet:   the range is large and the costs are relatively low. Moreover, if something is advertised on the Internet   companys can precisely track how many people see a particular ad, who clicks on it and many more features. The possibilities are endless. With the rise of Social Media.   Profile web sites such as Facebook and Twitter increase   the possibilities   for companies to invest in Internet even more. For   example, companies can be in touch with individuals on the social network, with almost no costs involved. Marketing in Twitter In a full page e-article in the Handelscourant ( Dutsch business newspaper) of april 2nd, 2011 an interview with businessman Jelle Van der Doorn: Companies that are not use Twitter are doomed. In this article Van der Doorn explains,   with the arrival of Twitter the trend on social media   is developing very rapidily. In one of the many handbooks that have been written about Internet marketing Twitter is explained as follows: Twitter is best described as a micro blogging service. The principle of Twitter is letting know what   you are currently doing. This is done using a text message that can consist of up to 140 characters. Such a message is called a Tweet in Twitter-terms. People who follow you see the Tweets which you write. Interestingly Tweets are often adopted by other people twittering creating a modern fuss/hype that often creates more widespread than the traditional media. Who, exactly, is using Twitter these days? A gadget-addicted tech geek? A twenty-something born-to-be-wired? Someone who has nothing better to do all day than post mind-numbering tweets? Of course not! These days Twitter crosses a wide swath of people from all walks of life.[2] This   fuss/hype will prove to be relevant to companies wanting spread the message to as many people as possible. A detailed expalnation about this topic will be done in the case study fouded in theoretical framework. While Twitter was created for individuals to socialise, Twitter appears to be very interesting for companies aswell. Especially as a platform for marketing, since Twitter is increasingly viewed by companies as an interesting marketing tool. There are conferences about Twitter, there are courses organized and there are books with tips on how to best use Twitter for your business. A recent publication on this issue from Hallis Thomases first book, she removes the prejudice about tweeter and explains why companies need to use twitter/ Who, exactly, is using Twitter these days? A gadget-addicted tech geek? A twenty-something born-to-be-wired? Someone who has nothing better to do all day than post mind-numbering tweets? Of course not! These days Twitter crosses a wide swath of people from all walks of life.[3] What Thomases   could not   know when writing her book is the fact that on April 15, 2010 an anouncement would be done by official Twitter Congress announcing that at that time there were 105 million Twitter users and 300,000 users joining twitter every month. Also interesting to mention is the fact that Twitter.com had a traffic of 180 million unique visitors/viewers each month. The number of users are still increasing. Thomases then provides that Twitter is still in development: Twitter’s full versatility has not even been tapped out yet. It seems like every few weeks, another innovative use of Twitter comes to light.[4] Literature review Immaterial labour Producing Tweets on Twitter is a form of work described as immaterial labor by   Italian autonomists. Sociologist and Social Theorist Maurizio Lazzarato gives as a definition of immaterial labor: labor producing informational and cultural conent of the commodity. Theorist Maurizio Lazzaroti makes a distinction between the informational and cultural content. As explained in these terms, he indicates that the informational content is related to the workflow of the workers. Nowadays, in the modern world, the labor   are increasingly following the   automated work processes trend meaning machines replace human labor. More work is done on or by   the computer and there is less hand work. Examples of occupations in this manner include journalist, bank employees, and many more. What these professions have in common is that they produce nothing physical. Both the form of work   and the final product is intangible. The cultural content is related to the nature of the work. Lazzarato describes the cultural content of immaterial labor as a collection of activities that are not immediately seen as work, but are actually are. An example is creating a public opinion, or   measuring cultural standards. A characteristic of immaterial labor in both the informational content and the cultural contemt is the increasing importance of the   individual subjectivity of the worker in employment. This in contrast to employment in the period of Fordism, where a strict separation between people who believed and those who performed was highly measurable. For example if you were a employee working in factory, you just had to   produce and not think. Nowadays labor is more focused on factory without walls   Tronti   describes this term as the social factory.   He means that the whole society has become a kind of factory. The process of production is not only done in factories, but production is decentralized.   Products are not only mad in factory. []the whole of society becomes an articulation of power; in other words, the whole of society exists as a function of the factory and the factory extends its exclusive domination over the whole of society.[5] The information flow on the Internet can be used to understand what is meant by Social Factory. With the rise of the Internet and the digital economy, labor is decentralized. People do not longer work in one place. Society and production facility become one, making the difference between work and leasure activity very low. People use their free time to work.   During working times they can do things as a consumer buyinm products from internet. The boundary between work and non-work is no longer clear. People can be employees, the producers, while being a consumer at the same time. A clear example is freelance. They work during their free time, or they have free time during their work, the difference between work and non-work has largely faded. Another characteristic of immaterial labor described by the Italian autonomists is the idea that consumption no longer leads to destruction. Earlier, during Fordism,   the life cycle of produced goods was simple. Something was produced and was then consumed. During the process of consuming the product was and some products more slowly than others destroyed. Today, consumption lead to a new form of production. Lazzarato writes: The particularity of the commodity produced through immaterial labor [] consists in the fact that it is not destroyed in the act of consumption, but rather it enlarges, transforms, and creates the ideological and cultural environment of the consumer. This commodity does not produce the physical capacity of labor power; instead, it transforms the person who uses it. Immaterial labor produces first and foremost a social relationship.[6] The consumption of something does not automatically means the end product. If you consume information as a consumer this leads to the production of new information. Examples of cases involving consumer consumption which leads to production of new information can be seen on popular websites that use popularity ratings. On the video site YouTube, for example, you can   track how many people have looked at some clips. After viewing a certain clip the view rating will rise in this way youtube can produce best viewd clips day/week/month/year. So when you view a clip( consumption) you produce information ( +1 in viewed ). With this information websites such as Youtube, Twitter and many more can make money by offering this most viewed clips as a potential market for a promotion tools. A compnay knows exactly how many people will see the advert if they play a advert before this popular clip. The popular the clip(youtube example) the more a company has to pay in order to promote the product s. Companies are not the only ones who are broadcasting   on Twitter. Company are partly dependent on other Twitter users.   These other twitters will retweet information to the other users in positive or negative way, They also can ask question regaring certain products/services. Twitter users can also simultaneously produce and consume information. Through Retweet (RTs) making a new Tweet from a old Tweet.   For example company A offers new kind of holiday packages Tweeter A consume the information and Retweets on the old tweet regarding the package holiday by mentioning other compnays offering same/better services( Producing new information while consuming the old one) Consumption on twitter leads to production. Describing Lazzaratos theory of immaterial labor in previous chapter, producing content for the Internet such as Tweets on Twitter – can be seen as immaterial labor. However, it can also be seen as what Terranova appoint in her article: Free Labor. This type of work is characterized by two things, first, the work with no money in return( free as costless),   and secondly its not an forced work, people do it because they like it (free as volentary). Especially in the early days of the internet, this form of labor was very popular. People were   building communities and sites filled with certain content. Now the proportions are slightly different In the overdeveloped countries, the end of the factory has spelled out the obsolescence of the old working class, but it has also produced generations of workers who have been repeatedly addressed as active consumers of meaningful commodities. Free labor is the moment where this knowledgeable consumption of culture is translated into productive activities that are pleasurably embraced and at the same time often shamelessly exploited.[7] Content produced by individuals on the Internet, have been shamelessly exploited by large media companies. These include using content of their visitors to get more people on their website.Having more visitors, means more revenue from advertising. Indirectly the work of indivuals using free labor will be used to make money. Video Site YouTube.com is an example of a website which works this way. The site consists of movies made ​​by individuals. But the only ones who are   making money are the owners of YouTube, Google. Later in this dessertetion an further analyse of   operating principle exploitation of free labor wil be discsusses. Finding and discusions To explore ways Twitter is used by companies for marketing and selling purposes and to analyze how they make use of the immaterial labor of individual tweeters, a more detailed description of number of ways twitter is use by company will be described in this chapter. This will be grouped in the ways company use twitter and in each sub section a feed back will be created to notion of immaterial labour. Firstly   there is a clear distinction between two major ways Twitter is used.   Some forms of Twitter use are clear, but its usually one direction, others are seen as a dialogue, two sided. Companies that use Twitter as a one-way marketing tools are most similar to old media, which only broadcast.   Ã‚  Tweets   are   broadcasted or Tweets are read, the information transfer is one way here. Other companies are more interactive. They respond to tweets of others, mix with poeple in online conversations and answer questions. Twitter als one-way marketinginstrument Company use Twitter   in the same way as they are using the old media like television, radio and print: as one-way instrument. It is intended to deliver a certain message through the media to the end consumer. Companies hope to get the attention of customers, because attention can lead to revenue. The concept of attention is defined in management terms as;  ´ [] focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act’.[8] Eventually companys hope offcourse that customer will recognise the product and decide to act on it and in many cases buy the product.   With the concept of audience commodity Smythe explains that people are actually working, while not being at work, they are employed by the advertisers. On television, on the streets and now the Internet, they are constantly exposed to information and ads. It also deals with audience: ‘because audience power is produced, sold, purchased and consumed, it commands a price and is a commodity’.[9] As everyone now easily own contents and information on the Internet because of the easy   use of putting information online,   there is more information than you can pay attention to as an individual. Attention has become scarce, demand is greater than supply. This is the reason for companys to employ special people who can highlight the companies products/advertisement on   the Internet. all kinds of different platforms are used here: websites, advertisements, virals and social media. According to media scholar Andrew Keen   the era of social media and   in general   the rise of Twitter has been charctarised   by attention economy, Twitters ascent marks the end of the Web 2.0 period (1999-2009) and the beginning of [] what i would call the attention economy. He argues this view by stating that Twitter is all about attention, people want to be followed by many people as possible and like it when their message are viewed by many twitter users. Many Company use twitter to ask the opinion of the audience, trough the broadcast model ( from 1 sender to many recievers). Example of twitter account using this method are; John Lewis, Social party, bbc channel and many more. Examples of Tweets used by these companys are; As a MemberoftheJohn lewis you will   get10% discountonourcosmetics! Besidessavingyourpointsformore fun stuffsoon Reminder: TonightonChannel 2, 22:50 pm TheBattle ofBrussels. Dexterat 23:00hoursonchannel. 3andat 23:20hoursCannesFilmJournalon channel. 1! What really highlights this tweets is the use of the so called old patron of broadcasting.   Message ahs been transmitted by 1 sender and has been received by many receiver, there is no further interaction. Twitter as a source of news/ people opinion Twitter can be used as a medium to broadcast a certain message, similar to the old model of broadcastting like television. But Twitter can also work in other ways; for instance, it can also be used as a source for other media. This is shown by the example of the BBC broadcast following the egypt situation on 15/03/2011. In this broadcast the preliminary results are reported, there was reporting from the country, and the results were analyzed. So it was a traditional report analysation. BBC also used a seperarte part of the broadcast by reading some interestting tweets, in a so called BBC Cube ineternet. Internet Editors talks about certain interesting tweets twittered by other people rergarding the situation in egypt. What was new however, is that there is a cube internet was broadcasted. Internet Editor Jerome Johnson talked about the tweets send by twitter user regrarding egyptian revolts. Johnson and BBC use tweeter as a medium to get the people opinions about certain objects and information. Italian autonomists would describe this as Twitters general intellect. When the workers are freed from spending all their time at the assembly line, new forms of subjectivity and knowledge arises – the general intellect – creating [] ‘mass intellectuality’, a â€Å"repository of knowledges indivisible from living subjects and from their linguistic co–operation†[10] The idea of ​​general intellect is originally originated from Marx, who predicted the development towards a capitalist system where the subjectivity of the worker and his knowledge would increasingly be a major aspect. The development of fixed capital indicates to what degree general social knowledge has become a direct force of production, and to what degree, hence, the conditions of the process of social life itself have come under the control of the general intellect and been transformed in accordance with it.[11] BBC is not the only news channel using twitter in broadcast session. In a news report of CNN tweeter plays a important role for a very long time now.   Both on the website of CNN as   in the news bulletins on TV   CNN refers to Tweets. On television the internet editor reports the news, while he treats a specific item on its display, tweets are being sended by the general twitters regarding this subject the CNN internet editor trys to highlight and report couple of interesting tweets sended by twitter users. A good example of such an item is in Haiti after the earthquake in January 2010. Because of tweeter many local haiti people could describe the situation in haiti in tweeter sending tweets to BBC as a video link, or text comments. According earthquake expert Earle Twitter is a ideal social medium to collectively share   experiences with each other. Increasingly tweets are being reported before major news channels gets the informations regarding a certain event. Also in the case of Egyptian revolt, Tweeter was the first internet medium to highlight this issue. Many tweets were sended by eye witnesses to BBC, CNN and any other news channels explaining the current situation in egypt. CNN took advantage of that   by implementing this idea to the main CNN website now yiu can read tweets on cnn website in a so called eyewitnesses reports, this is a great idea for people who dont have a twitter account. CNN is monitoring tweets and other messages from people in Egypt and reports from those who said they have been in touch with friends and family. CNN has not been able to able to [sic] verify this material.[12] Example of a Tweets sended by a anonymous tweeetwer user to CNN : Felt that, loud and clear. Were in Cap Haitien. House (really the whole world) shook for about 30 seconds From Twitter user firesideint (Luke Renner) at 5:20 p.m. ET Just experienced a MAJOR earthquake here in Port au Prince walls were falling down. we are ALL fine pray for those in the slums From Twitter user troylivesay in Port-au-Prince, Haiti at 5:24 p.m. ET The remarkable thing is   that CNN uses Twitter as a source of   eyewitness testimonys rather than   a platform with views of the people, as did the BBC during the broadcast on the Egyptian revolt.   A feature that CNN and the BBC have in common is usage of immaterial labor of the   individual tweeters. Twitter users tweeting message at home in their free time and on their own initiative, create value for the news channels, without actually felling being a employee and perfomring a certain task. This fits the description that Lazzarato gives on immaterial labor, the idea that the immaterial labor does not feels   like real work. Terranova   would argue with the fact that   CNN is exploiting the information gained from tweeter users, because CNN uses the information gained from   tweeter in theire news report without actually rewarding in monetary terms or in any other ways the author. Information Broadcasting is a way for CNN to make money, because they get more viewers if they provide good news coverage. The information they get from Twitter, they use that for the same viewers. CNN is creating value from the information on Twitter, without   providing the original author   something in return. Compared with traditional journalism is that in this new form of journalism, opinions and knowledge of the people in short, the wisdom of the crowd -plays a a greater role before the rise of Twitter. Before the rise of tweeter the opinions of normal people only were dealt within television programs which were easily accessible. In news reports the opinions were only given by correspondents, reporters and social elite. Non only news channels gained valuable information on tweeter, the faaous free newspaper Metro actually encourage people using tweeter and sending interest tweets to the editors. Metro mentions Twitter in their section Tweet Week: the modern readers letters section.   Tweets about the metro and   replys   regarding certain inetersting questions are put here. In this way of using twitter it is clear that   the idea of immaterial labor is characterized by the notion that production does not lead to destruction, but to new consumption. Especially in the example of the metro this is really highlighted. The first act of consumption, reading a magazine leads   to the production of tweets containing their views on a particular article. The editors of the Metro are consuming reading and react on this by publicing a certain section on this.   Finally the readers consumer   it again by reading the section of the magazine. Twitter to create a hype In the two previous ways of using Twitter, the message was always one sided: companies use twitter as a form of advertising on the Web, the message is send to   large group of people or companiies use messages from individual Twitter users for themselves, opinions or news value that can be used by other media. But Twitter can also be used in complex ways. Companies can offer both their (advertising) message to send to their followers, and immediately ensure that Twitter users spread the certain message to others in different ways such as re-tweets or face to face advertising. When a company wants to distribute Tweets they want to be ensured that their message gets to as many people as possible. To circulate the company name and message as much as possible,   the companies are largely dependent on the willingness of individual twitter users to perform immaterial labor. This immaterial labor takes form of re-tweets, company A send information to the followers, the followers re-tweet( resend) the message to other tweeter users. This is form of a immaterial labour. For some companies, the purpose of their activities on Twitter is to create a hype/buzz around their companys name or product. Creating a hype or a buzz is a powerfull marketing way to advertise. Instead of trying to send a certain message to each potential customers many customers use a hype marketing, by trying to achieve a situation when customers promote the companys products by sending messages to each other. Research shows that 78% of consumers believe other consumers when it comes to companies and products, while only 14% of consumers find advertising reliable. Hyping or buzzing is explained by as Thomas Jr. as buzzing. ‘[] the amplification of initial marketing efforts by third parties through their passive or active influence .[13] Buzz or hype is a form of face to face or worrd to word advertising. According to Grewal this is an important source of information for consumers. Face to face influence   how people think about a product. It also appeared that word-of-mouth advertising has more impact than information which is printed, and generally considered as the most reliable form of advertising. An example of a company that has unleashed a so-called buzz, is the Donald Duck magazine. Since early February 2010, they created fictitious accounts on Twitter for some Duck city residents, like Donald Duck, Scrooge McDuck and Mickey Mouse Twitter. Through these accounts, they put out story lines and let them Duck city Residents interact between each other. Meanwhile the figures are followed by thousands of people. According to editor Jim van der Weele   the participation of Donald Duck on Twitter a great success and many of their messages are beein re-tweeted. Also newsworthy messages can spread rapidly on Twitter using the immaterial labor of tweeters. A recent example is from Green lands 28 September, 2011. Then there was the official Twitter account of the Green lands   festival reported the following: The requalir tickets to the grean lands festival has been sold out, however the combo tickets are still available, visit greenlands.nl for further information [14] A day later, there was a mistake made ​​at the ticket sales, according to the following tweet. THERE WAS AN ERROR IN TICKET SYSTEM: 10,000 CJP MAPS WERE DOUBLE LOCKED. THEY ARE NOW AVAILABLE AGAIN. SEE SITE # LL10[15] This tweet was re-tweeted   by nearly 100 people, who all had their own followers. The effect was noticeable within one day the remaining 10,000 tickets were sold out. Because of twitter Green lands tweet was spread to huge potential customers base. Because   of all of   those tweeters voluntarily and on their own initiative the message was sent by Lowlands of their followers, they made ​​sure that many tickets were sold. To some extent, they created their value so geretweet Lowlands. This can be seen as a form of exploitation from Lowlands seen. The organization used the free laborof their followers to make money on ticket sales. They all reported benefit from the willingness of their followers to do work, in this case the tweeting of information to their followers. According to the popularity of adding feature # fail in Twitter. A company can be discussed by individuals in tweeter in positive or negative way. If people are unhappy with   a company, Twitter is a popular medium to discuss those complaints. Such an addition, which is called hashtag, are been used by tweeter users when they are not happy with a certain information. On the night of 25th January 2011 when the egyptian revolt took place. Many tweeter users where unhappy with the information provided by certain news channel. People found that this news channel did not provied accurate news, and let it know toeach other. There were many negative reports about   this news channel in Twitter. Due to the immaterial labor performed by tweeter users and, even those who criticize others re-tweet, this certain newschannel recived a bad reputaion in Twitter and was described as poorly news channel. There was a negative buzz about the broadcasting and provided information. Tthese three examples shows   you can not control, direct or change   the buzz and being buzzed as a company.   The buzz can be an unforeseen side effect for companies. Companies using   twitters users network A famous addition in tweeter is the Please RT. This stands for Please Retweet. This means that those who send the Tweet ask all the readers to re-tweet the message to theire followers. This can be a very easy way to get your message read by many people. Author and media expert Erwin Blom experienced this when he lauched his new bookHandbook Communities in twitter with posting   comment asking his followers to retweet his message about his new book. On his site he writes what happened with his message: I have a small base of 6,000 followers. Within that group the message   was re-sent sent by many other people. This so-called re-tweets made ​it ​sure that my message did not only reched the people who follow me, but it also reached a majority of my followers followers. In recent   8days   [sic] a small number of   959 tweets was placed regarding the   Handbook communities. Through Tweetreach I have calculated that I reached a audience of 117,497 people[sic] with no marketing budget, no traditional media, simply through the power of the network. With a Tweet and mouth to mouth advertising, more than one hundred thousand people have been reached! Word-of-mouth advertising that Barnes is talking about, or so called word to mouse   exists only because of the immaterial labor tweeter users perform. Some of the 6000 followers   of Blom performd labor by re-tweeting his message to there followers. Those people   obviously do not feel this as work, they did almost nothing. Yet they created value for the writer, and also indirectly for the publisher and bookstores. But there is another aspect that emerges here, by using Twitter Blom generated value from the network of people. Because of the people who re-tweet post to all their own networks of friends, colleagues and acquaintances, the information can spread widely. If people would not have such network, the message would not reach many people had so the message would had little value. This network of acquaintances Bourdieu described as social capital: The total existing of potential resources arising from the possession of a more or less institutionalized sustainable network of relationships of mutual acquaintance and recognition [] that each of its members is a so called spine in the collective capital. Using Twitter you   generate value from the contacts people have between each other their social capital is utilized. Hardt and Negri suggest that instead of the assembly line in the factory now the network has become the organizational model of production. Another interesting fact of using users twitter network, shows us that it actually   pays off to have a large social capital, in this case in the form of many followers. Reporter GeenStijl TV Rutger Castricum tweeted on february 18, 2011: Buy youre tickets from trnsavia, GREAT DEALS A few minutes later a re- tweet from Rutger, Haha, my holiday pack to ibiza is free, just before my first message transavia called me to put tweet   Buy youre tickets from trnsavia, GREAT DEALS on my porifle page and re twet to all my followers, in exchange they prmoised me free holiday to ibiza, GREAT. At that time Rutger Castricum had 8617 followers, the Transavia advertising was already   seen by rutgers 8617 followers. Airline Transavia knows popular people will have a large amount of followers thus there social capital is fairly high. Transavia used his popularity in their advertising campagne. As the second Tweet show, they sought contact with Rutger Castricum and asked him to post the first message on Twitter. Transavia asked rutger castrcum to perfom immaterial labor. Rutger Castricum did not think putting a tweet as performing labour, but still he perfomed labour which adds value to transavia. ListenRead phoneticallyBesides, in this case Castricum had a reward in a from of a free flight – from transavia. But this is very uncommon in twitter world. Allmost all the immaterial labour perform on twitter is with no reward in any forms. Generally people are tweeting without asking anything in return. This fits the description of Terra Nova Free Labor. At the moment when people produce something, such as information or knowledge, it can be exploited by large companies, who   basically   earn money by immaterial labor supplied by individuals. Terranova explains this as follows: If knowledge is inherently collective, it is even more so in the case of the postmodern cultural economy: music, fashion, and information are all produced collectively but are selectively compensated.[16] Companys are the actual earners earning money from immatrial labor perfomred on the net. People themselves often get nothing in return. This may be one reason why companies are active on Twitter. Firstly, there are many individuals who can help others with a certain message to get, and secondly it costs a company no money, they use the free labor of tweeters. Twitter as helpdesk Many people use Twitter as a guide or help desk.   All   the random questions of all kinds of subjects can be found on twitter. The reason why twitter is such a good source media is because , among others twitter has a very   large amount of people   using it. It appears that there is always someone who knows the answer   to a certain question. Basically this is the idea of wisdom of the crowd, or collective intelligence. In science, there is a disagreement about the usefulness and quality of collective intelligence. According to Surowiecki, the mass has a greater intelligence compared to   isolated individuals. With more people   you have a greater degree of knowledge. Twitter is an ideal medium for information, because with the increased mass there is a great knwldege to be found. A famous feature in Tweeter is the co salled daretoask. People who have a question, put in the   # daretoask in their Tweet question.   people wanting to answer a certain question can search with the # daretoask option. In this way, Twitter can be seen as a place where demand and supply of information meets each other. The reason why this certain way of twittering has become so popular is that it is very easy to tweet your question. You type in the question, you press send and within a few minutes you can expect some asnwers from other twitter users. Answering questions is immaterial labor, as it happens in peoples leisure time. It does not feel like work, but despite that there is something produced, people produce information for each other. Some companies have recognised   the simpliltiy of twitters option as a question and answer   for consumers . This is reflected in accounts of companies like T-Mobile, UPC and KLM. The Twitter Employees of these companies provide paid – immaterial labour and webcare. According to Social Media expert Blom, webcare can shortly be described as Listen. Monitor whats being said about you and respond, explain, help . When in december 2011 the coldest winter in recent years hits Netherlands and in other parts of Europe allot of   travellers stranded at airports around the world and it was chaos at airports. KLM received many questions over the phone and could not initially provide good service. The company decided to deploy social media, and it started to help people through Twitter and Face book. On their Twitter account www.twitter.com/klm they answered questions, provided information and tried to help people by getting them a replacement flight. The employees of KLM web care   performed immaterial labor on Twitter by putting information on Twitter and interact with their customers. After the situation was stable again, People started twittering positive tweets about KLM and their service. KLM   basically did not use the immaterial labor of those other tweeters, rather it was an unforeseen consequence of their service. But the principle remains the same. When a company provides a good service this can be twittered by individual tweeters. The immaterial labour they perform provide a positive buzz and name recognition, and so it added value to the company Other forms of twitter use As described in prvious chapter Apart from the five main ways twitter can be used by companies. Twitter can also be used in many other ways. The main reason why this dessertetion focuses on the main five reason as described above is   becausse of   the   extensive use of the intangible work of individual tweeters in above mentioned forms of twitter use by companies. For some companies selling is not the priorety. Slightly more than half of European companies keep an record about the brand image over past years, to effectively   measure this many companys choose to use twitter, 45 percent of EU companies are using social media to improve interaction between the company and the customer. And with the rising number of talk shows using twitter as a enetertaiment source, its important to remark briefly the other ways of twiiter use by companies. Celebrities Famous celebrities were largely the reason for the popularity of Twitter worldwide. When a celebrity twitters a interesting information all the major talk shows and or magazines will use this in there broadcast and or magazine as a entertainment source for potential customers. Politicians There are also politicians who twitter, some even very fanatic. The leader of Groen links ( Dutch politician party) , Femke Halsema, is very well known politici who use twitter. She   has about 50,000 followers Femke Halseme does not use tweitter only discusiing Politics but she is also using it for private life. Its a new trend for politicians people to talk about there personal life in twitter. Twitter Actions Companies like Dell and United Airlines have such a large number of followers that they offer special promotions on twitter. United Airlines promotes several airtickets to different destination only for the United airlines followers on twitter, they do this to get more followers, which will mean a well known image in future. One of the tweets United airlines wrote; ‘Canada Tware! Floridians†¦ looking to get out of the sun? Head up north with our Canada Tware! See details @ http://tinyurl.com/yexolla’[17] The word tware is a combination between Twitter and Fare. Meanwhile it has become a familiar term in Twitter world. Computer manufacturer Dell claims to earned over 6.5 million U.S. dollars in 2009 with twares. From Free Labor to Voluntary Immaterial Labor Much has been written about the exploitation of labor by companies in todays digital economy. In the article Loser Generated Content: From Participation to Exploitation Petersen gives a list of examples of the different ways social media websites make money based on the immaterial labor of their users. Also writers like Terra Nova and Scholz emphasize that everything at work is performed on social media sites operated by large companies. Terra Nova does that with her notion of Free Labor and Scholtz suggest that: [] forty percent of all web traffic is concentrated on ten websites [] Most of these sites owe their popularity to the wealth of content generated by the visiting net publics that spend significant amounts of time on these very, very few sites thus creating wealth for a handful of corporate owners.[18] this a very pessimistic way of economic thinking which is too much focused on the commercial activities of the companies making money on immaterial labor on the Web. It may well be that money is for individuals who work, but the approach of theorists described above   one-sided view. A Marxist Analysis of Free Labor on the Internet as Schultz describes, implies that ther is a underlying plan behind Twitter for companies to earn money. Petersen also implicitly says that when he talks about the emergence of Web 2.0 in ITS early commercial stage, the Internet Proved bad at selling commodities, but really good at creating opportunities hype and economic bubbles. Something else was needed though, and subtler forms of creating surplus evolved in Web 2.0’.[19]   In the case of Twitter it seems unlikely that there is such a preconceived plan because individuals are rather using twitter than companies. Only recently companies have discovered the power of Twitter, and only recently they use it for their marketing. Petersen concluded in his article by saying that we need to find a new theory of work. A theory on one side exploitting and includes the idea of free labor, and on the other side it also takes into the consedaration that people can experience the joy of contributing to certain sites. both factors are important in research into contemporary social media. However, doing qualitative research on twitter and twitter users, then it is more efficient not to involve exploitation side. The emphasis in the Schultz, Petersen and Terra Nova analysis is they focus too much on the capitalist system behind collaborative initiatives on the Internet. To research the motives of people who are active on Twitter, it is relevant to talk about an form of work that has nothing to do with money. In that kind of research or analysis its irrelevant who makes money from the labor perfomred by people on a certain website, that is rather a conseguqnece that a cause. Most people are not twitterin because they   want to make money: Twitter is completely independent of the capitalist system of profit and earn money for individuals. In Empire Hardt and Negri say that []t he cooperative aspect of immaterial labor [] from the outside [is] imposed or organized, as in earlier forms of work was. [] This fact has reservations about the old notion which labor power as variable capital is considered, ie, as a force that is activated and made ​​coherent only by capital. This, they indicate that the initiative for example to twittering comes from people themselves. It has nothing to do with the question whether companies persuade people to do work for them. People are   twittering because they like it or find it useful to get in touch with each other. In my opinion the term Free Labor   can be deleted   free labour implies an economic relationship between the employer and the employee. If you perform ​​Free Labor, you work for free for companies who make money out of youre free labour. Therfore in my opinion lazzaratos theory about Immaterial Labour, would be more accurate if its called voluntary immaterial labour. Twittering by individuals is totally voluntary, it has in terms of individual twitter nothing to do with economic relations. Voluntary Immaterial labor is seen as a form of immaterial labor in which there is no need to think about which individuals and businesses to earn money somewhere. The   immaterial labor perfomed by twitter users is done because they like it as a time killer or because it helps their social life in some way. According to Wilson and Musick work that has be done voluntarily – voluntary work is characterized with three things. First, it is a productive act, something is produced. This may be a physical product, but can be knowledge or care aswell. Therefore human capital is required: knowledge, skills and experience. Secondly, volunteering is always been   a certain degree of something collective. With Several people a goal is aimed. Therefore the social capital of voluntary immaterial labour of importantce. Finally, voluntary work is where people often assume   to show their ethical side. They want to do something good, and also show it to other people. Cultural capital have s certain importance in this case. This term comes from Bourdieu. He describes that any act of consumption is associated with showing your taste. In everything you consume you indicate what your preferences are. This also applies when you consume youre free time. By showing how you consume   your free time, you give actually describe   what kind of person you are. Wuthnow suggests that when someone does something voluntarily, he or she also immediately shows one of his/hers charactaristics   for example as someone who does something voluntarily. This allows the volunteer to see a sympathetic person. Doing Something voluntary in this case can contributae to someone status and prestige. In this way, Bourdieus concept of cultural capital help in finding the reason why people are twittering. These people do not naively stupid, ignorant that they are operated by companies, but using Bourdieus term is to argue that people are twittering their identity to propagate. That they want to show that they are good at the time, for example, or that they are engaged. In this way, Bourdieus concept of cultural capital can help in finding the reason why people are twittering. These people do not twitter because of stupidity,   now knowing that they are exploited   by companies, but using Bourdieus term it is clear   that people are twittering to   improve their identity. For example to show that they do care. In this analysis it is important to distinguish between the side of the business and the fact that content on the Internet has been exploited on the onehand and the reasons for poeple twittertinf on the other hand. These are two completely different aspects of Twitter, and can not reflect on the motives of someone to twitter with an constantly thoughtin the   mind as a Marxist voice is telling you   about shameless exploitation. You cant only associate twitter with volunatry immaterial labour, many social webiste such as Facebook, MSN and many more can be associated with volunatry immaterial labour. When a facebook users post a comment on his friends home page, this has nothing to do with the economical relationship, not between the two users and also not between the user and the company, its volunatry imaterial labour. This dessretetion is not a result from a naive view of the commercial world. Its completeley logical that companies wants to make money from volunatry immaterial labout performed on twitter by users. I just believe that contuniously retain to the Marxist notion of Free Labor, sientist and researchers cannot researcg and analyse to the motivations of thosewho perfrom immaterial labour. Conclusie Twitter is used   in many different ways by different companys in their marketing campaigns there is no general way how Twitter can be used for a company, it seems that each company must figure out which way works best for them. What many companies have in common though is the fact that they are partially dependent on the willingness of their followers to perform immaterial labor. As is sometimes asked to re-tweet a message, by sending it to each other and sometimes tweeters deliver information or content to media companies. Alot is written by Italian autonomists about immatrial labour, this includes labor which   is characterized by the idea that the worker dont see the work as a job, it does not feel like labour. The reason for this is because nothing physical has been produced,   however it is more the production   of information and the cultural aspects. The main characteristis of immaterial labor is the increasing difficulty to distinguish work time and leisure.   Terranova describes free labour as perfomring labour while not getting a reward in financial and or any other terms. Inherent to Free Labor, the assumption is that companies earn money by the labour that has been performed. In my opinion it is not always necessary   to approach labour in this way. In fact, when youre constantly aware of the fact that others make money from your work,   it possibly reduce   the enjoyment people can   have while performing an voluntary work on the internet.   I therefore recommends to discuss voluntary labor, when research has been done into the user side of Twitter. This term is not about capitalist relations between workers and companies and it instantly shows   the reason why people do participate in Social Media platforms, because they themselves want to do this.   Apart from that I do think that the notion of free labor may be retained. In other cases it is still relevant is that labor is exploited. For a further investigation it may be interesting to examine whatever the   reasons are   people twittering. To investigate this, my idea of voluntary immaterial labor can useful. With an investigation in that direction it can alsodive more content to this term, to cllasify different forms of voluntary Immaterial labor. It is also interesting to see in further research how twitter can be sued by compnays in detailed way. Does it really generate money, such as computer maker Dell claims? And what way I have described above works best for business? in business this can be an interesting issue. Reference [1] Graham, Paula. ‘Web 2.0 and why?’. Fossbox. Slide 5. 18-5-2010 http://fossbox.org.uk/blog/wp-content/uploads/2010/03/1-what-why-how.pdf [2] Thomases, Hollis. Twitter Marketing: an hour a day. Indianapolis: Wiley Publishing, 2010: p. 39. [3] Thomases, Hollis. Twitter Marketing: an hour a day. Indianapolis: Wiley Publishing, 2010: p. 39. [4] Thomases 2010: p. 87. [5] In: Cotà ©, M. The Italian Foucault: Subjectivity, Valorization, and Communication. Politics and Culture, 2003, issue 3. 13-4-2010 politicsandculture.org/2003/07/08/mark-cote-the-italian-foucault-subjectivity-val. [6] Lazzarato 1996: p. 4. [7] Terranova 2000: p. 37. [8] Davenport, T.H., J.C. Beck. The attention economy: Understanding the new currency of business. Cambridge, MA: Harvard Business Press, 2002: p. 20. [9] Smythe, Dallas W. ‘On the Audience Commodity and its Work’, in M.G. Durham and D.M. Kellner (red.) Media and Cultural Studies. Key Works. Malden, MA: Blackwell, 2001: p. 256. [10] Petersen, Sà ¸ren Mà ¸rk. ‘Loser Generated Content: From Participation to Exploitation’. First Monday, Vol. 13, Nr. 3 (3-3-2008). 21-4-2010 http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/ viewArticle/2141/1948 (Italics van de auteur, citaat komt van Dyer-Witheford, Nick. ‘Cyber–negri: General intellect and immaterial labor,’ In: T.S. Murphy and A.K. Mustapha, red. Resistance in practice: The philosophy of Antonio Negri. London: Pluto Press, 2005: p. 142) [11] In: Virno, Paolo. ‘General Intellect’. Vert. Arianna Bove. Generation Online, 2001. 22-4-2010 generation-online.org/p/fpvirno10.htm [12] ‘Haiti Earthquake. What we’re hearing’. 13-1-2010. CNN. 16-3-2010 cnn.com/2010/TECH/01/12/haiti.social.media/index.html [13] Thomas Jr., Greg. Building the buzz in the hive mind. Journal of Consumer Behaviour. 2004, Vol. 4 Issue 1, p 64. 17-5-2010 http://www3.interscience.wiley.com/cgi-bin/fulltext/112587927/PDFSTART [14] bron: http://twitter.com/rapid_razor_bob/status/9782685646 [15] bron: http://twitter.com/rapid_razor_bob/status/9785482413 [16] Terranova 2000: p. 42. [17] Bron: http://twitter.com/UnitedAirlines/status/11104848684 [18] Scholtz, Trebor. ‘What the MySpace generation should know about working for  free’. 3-4-2007. Collectivate.net. 25-4-2010 collectivate.net/journalisms/2007/4/3/what-the-myspace-generation-should-know-about-working-for-free.html [19] Petersen, 2010.

Social Classroom Activities to Build Social Skills

Social Classroom Activities to Build Social Skills Students with disabilities, especially developmental disabilities, suffer from significant deficits in good social skills.  They often cannot initiate interactions, they often dont understand what makes a social transaction appropriate for setting or players, they often dont get enough appropriate practice. Always a Need for Social Skill Development Using these fun activities helps model and promote healthy interactions and teamwork within the classroom. Use the activities found here a regularly to help develop good habits, and youll soon see improvement with students in your classroom who need help developing social skills. These activities, embedded in a self-contained program as part of a daily routine, provide students with lots of opportunities for frequent practice getting used to appropriate interactions. Shaky Day Pick a consistent day of the week (Fridays are great) and the dismissal practice is to have each student shake two students hands and say something personal and nice. For instance, Kim shakes Bens hand and says, Thanks for helping me tidy my desk, or, I really liked the way you played dodgeball at gym. Some teachers use this method as each child leaves the classroom. The teacher shakes the students hand and says something positive. Social Skill of the Week Pick a social skill and use it for the focus of the week. For instance, if your skills of the week is showing responsibility, the word responsibility goes on the board. The teacher introduces the words and talks about what it means to be responsible. Students brainstorm ideas of what it means to be responsible. Throughout the week, students are given opportunities to comment on responsible behavior as they see it. At the end of the day or for bell work, have students talk about what theyve been doing or what they did that showed acting responsibility. Social Skill Weekly Goals Have students set social skill goals for the week. Provide opportunities for students to demonstrate and tell how theyre sticking to their goals. Use this as the exit dismissal key each day. For instance, each child states how they met their goal that day: I cooperated today by working well with Sean on my book report. Negotiation Week Many students requiring additional help with social skills usually need support to negotiate properly. Teach the skill of negotiation by modeling and then reinforcing through some role play situation. Provide opportunities for conflict resolution. Works well if situations arise in class or on the yard. Good Character Submission Box Keep a box with a slot in it. Ask students to put a slip in the box when they observe good character. For instance, John tidied up the coat room without being asked. Students that are reluctant writers will need to have their complement scribed for them. Then the teacher reads the slips from the good character box at the end of the week. Teachers should also participate. Social Circle Time At circle time, have each child say something pleasant about the person next to them as they go around the circle. This can be theme based (cooperative, respectful, generous, positive, responsible, friendly, empathetic etc.) and change every day to stay fresh. Mystery Buddies Put all the student names in a hat. A child draws a student name and they become the students mystery buddy. The mystery buddy then offers compliments, praise and does nice things for the student. The students can then guess their mystery buddy at the end of the week. You can also incorporate the Wanted: Friend worksheet. Welcoming Committee The welcoming committee can consist of 1-3 students who are responsible for welcoming any visitors to the class. If a new student starts, the welcoming committee makes sure they feel welcome and they also help them with the routines and become their buddies. Good Solutions This activity takes some help from other teaching staff members. Have teachers leave you notes of the conflicts that have arisen on the yard or in the classroom. Collect these as often as you can. Then within your own classroom, present the situation that have happened, ask the students to role play it or to come up with positive problem solving solutions and practical advice to avoid repeats of the incidents.

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Information systems security incident Essay Example | Topics and Well Written Essays - 2000 words

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The global automobile industry - an analysis of General Motors - Case Study Example General Motors has survived major economic whirlwinds that have rocked the United States and the global automobile industry. However, the company has had its fair share of challenges, some of which have threatened is very existence. Despite the good financial statistics that General Motors Corporation has posted over the years, it is worth noting that the company has faced a number of challenges, considering the dynamic nature of the automobile industry (Fear, 2004). However, the company has not attained its optimal performance because of two separate incidents of bankruptcy claims. In addition, General Motors has had to repossess most of its cars in the United States after widespread claims of faulty ignition systems. Both of these factors have affected the financial performance of GMC tremendously. Besides, General Motors faces stiff competition from a number of automobile companies with huge market shares in the United States. General Motors survived bankruptcy in 2009 after receiving help from the federal government. In essence, General Motors was on the verge of collapsing because it had closed Saturn, Hummer, and Pontiac brands. This move came at a time when General Motors had already closed its Saab brand, which was a Swedish brand. GM’s shareholders felt the hitch because they could not access the assets of the firm in some countries, especially in Europe and Asia. General Motors had a new positive twist in 2010 because it reverted to its old symbol on the New York Stock Exchange (Smolinsky, 2011). During the same year, GM traded its shares in the Toronto Stock Exchange. The company performed well throughout the year at the New York Stock Exchange after an initial public offering (IPO) of $23 billion at $33per share. The filing of bankruptcy by General Motors took the country a step back by a total of $ billion that was used to bail out the company. Indeed, GM’s bankruptcy affected the U.S. economy in a negative way because the

Louis V. Gerstner Jr Research Paper Example | Topics and Well Written Essays - 1000 words

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