Microsoft Company Case Study Example | Topics and Well Written Essays - 1500 words

Microsoft Company - Case Study Example What accounts for this company’s international success despite the potential for intense competition in most markets? Some reasons for company’s international successes are diversity in products ranges, a continuance of professionalism and partnering with other companies for better products. One of the major reasons for success is continuous innovation in products and services (Satell, 2013). Find a list of company’s values. Pick 2 of the values and explain how you think those values would influence the way employees do their work? Although the company has listed many values, the most important two values are mutual respect and continual self-improvement. These 2 values boost the self-confidence of employees regardless of different ethnic or personal background and result into an increase in productivity (Microsoft, 2015). Research the most recent annual report of the company ( most companies post their annual reports online in the Investor Relations section of their web page ) and list all the factors in the external environment that have affected the company. Focus on both the general and specific environment. The external factors that have affected the company are the rapid rate in advance of the technology, mergers, and acquisitions of various tech companies. It is also facing problems due to patent –infringement or anti-trust suit filed against Microsoft in various countries during last few years. What is the organization’s mission? Whom does the organization serve, and how does it serve them?